To continue on the analogy above – does your company go on first dates with new customers without makeup on? Think about that… If you do business without makeup on, in your house robe, do potential customers take you more serious, fully trust you with their money, or have confidence in your performance? Maybe. Will you get awarded more bids, earn additional revenue, retain customer loyalty? Possibly, but why leave things you can control to chance?

It’s important to understand that design, like marketing, is psychological and used to help re-enforce customer loyalty, increase sales, improve perceived value, differentiate placement in the marketplace, and many other strategic nuances that matter to your bottom-line. From your logo and other branding assets, to the messaging and imagery, having a strong customer-facing brand helps companies flourish. So, let’s get you “first date” ready…