This ninety million dollar a year Colorado based company competes directly with big-box brands like Best Buy and Home Depot, selling 1 in 4 appliances statewide at more than a dozen stores. While they rely on traditional mass-marketing such as television and newspaper, their real success is built on being the only retailer to offer refurbished new product direct from manufacturer’s.
Regardless of their successes, executives realized there were gaps in strategy, so the CEO asked for help developing micro-marketing programs and creative collateral to relieve pressure.
Over the course of 10 months they were consulted and managed while assisting in other small areas like landing pages and a buying guide series to help kickstart their content marketing efforts.
RTC did NOT create the HTML/CSS, so website may vary. Download (.psd).
This is the main Landing Page for the Buying Guides.