250,000 of these digest-sized guides are printed and distributed to public and private establishments around the Branson, MO area, from gas stations to hotel front desks. Many are delivered to surrounding areas and nearby cities as well. With hundreds of thousands of tourists coming to the area each year, this guide serves are their primary food and dining reference.

I decide to rebuild it from scratch, designing a complete brand and production flow. I streamlined the advertiser process and provided options to improve engagement from restaurants and distribution locations. The booklet had similar covers and themes for two years due to owner requests.

Cover of the dining guide.